Asics Apparel Concept Project

For a design project, I put together a small Fall/Winter capsule for Asics Activewear. In reaction to lockdown restrictions, outdoor exploration and camping activities have become more and more popular as people wish to escape indoor quarantine. Inspired by the brand's emphasis on high performance apparel, I focused this product on the casual runner and recreational hiker. Combining important active elements such as light fabrics, moisture wicking treatments, and adjustable fit with flattering silhouettes, rich nature inspired colors, and fun trend-right prints. The total line provides the new explorer with great basics, crucial layering pieces, and fresh excitement to keep them looking forward to their next adventure.